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Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds

TechCrunch AI ↗ · 2026-06-16 Cached

A survey by WordPress VIP finds that 60% of U.S. consumers are turned off by brands using 'AI' in messaging, and 86% don't fully trust AI, preferring original sources. The report highlights the tension between AI visibility and human trust.

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