eyewear

Apple is reportedly planning to compete in the smart glasses market with a strategy similar to its approach with the Apple Watch, targeting mainstream consumers and taking on established eyewear brands like Oakley and Ray-Ban, rather than luxury players.

IXI is showcasing working prototypes of autofocusing lenses that use liquid crystal and eye tracking to automatically switch between prescriptions, aiming to replace multifocal glasses.

Samsung and Google have partnered to launch smart glasses, with designs by Warby Parker and Gentle Monster. The emphasis is on looks that must surpass ordinary glasses, balancing tech and fashion down to millimeter-level details, and integrating the Gemini smart assistant.