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Audi unveils the 2027 Q9, a full-size flagship SUV designed primarily for the US market, with V6 and V8 engine options, and the SQ9 performance variant.
Motorola launched the Edge 70 Max flagship phone with a 7100mAh silicon-carbon battery, 90W wired charging, and the first Android phone to support full 25W Qi2 wireless charging.
Sony's Xperia 1 VIII gets a design overhaul and revamped camera system, but remains a niche flagship with high pricing and limited updates, appealing mainly to diehard fans.
Microsoft announced MAI-Thinking-1, a flagship reasoning AI model, alongside six other new models at Build 2026, marking a major step in in-house model development.
Xiaomi announces that its flagship display, featuring XiaomiVisionCare, has achieved the world's first TÜV Rheinland Quadruple Eye Care certification, emphasizing its commitment to eye care technology.