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Article explains how LLMs like ChatGPT and Perplexity select sources to cite, highlighting that schema markup (JSON-LD) can dramatically improve citation rates from 16% to 54% by enabling better information extraction.
SEO operator Kasra Dash showed that 50 self-referencing listicles reliably hijacked rankings inside ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews without backlinks, and the URLs kept being cited even after deletion.