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OnePlus has confirmed it will stop releasing new phones in North America and Europe, focusing on India and China, and its devices will adopt Oppo's ColorOS globally.
OnePlus is exiting the US and European markets, with parent company Oppo promising to honor support and transition devices to ColorOS. The brand will focus on China, while sibling brand Realme refocuses overseas.
OnePlus is effectively winding down operations in North America and Europe, with layoffs and staff transitions to Oppo and Realme, signaling the end of the brand's independent identity.