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NVIDIA partners, including Alembic, AWS, and Criteo, showcase AI-powered advertising technologies at Cannes Lions, featuring causal AI for marketing ROI and GPU-accelerated real-time bidding.
Blaze 2.0 is an AI marketing tool designed for small and medium-sized businesses, offering capabilities for strategy, content creation, and advertising management.
The article highlights a workflow combining Claude Code and Higgsfield to rapidly generate product photos and ads, suggesting this automation threatens traditional creative agencies.