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Adobe acquires Indian market intelligence startup Rilo

TechCrunch AI · 2026-09-02 Cached

Adobe acquires Indian marketing intelligence startup Rilo to enhance its AI-driven marketing automation capabilities, involving licensing and team acquisition with Rilo shutting down post-deal.

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#marketing-intelligence

The most reliable data agent I've shipped is ~90% deterministic code. The LLM just parses intent and talks. Change my mind.

Reddit r/AI_Agents · 2026-06-23

The author argues that the reliability of AI agents comes from deterministic code, not the LLM, and shares five key practices for building trustworthy agents on messy real-world data.

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