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A WIRED reporter requested their McDonald's loyalty data under California law and received a 515-page dossier showing detailed purchase tracking and predictive predictions about future visits. The article highlights the extent of commercial surveillance in loyalty programs.
McDonald's partners with Google to test a new AI system called ArchIQ in drive-thru lanes, with the digital assistant 'Archy' processing over a million orders and 90% requiring no human intervention, though consumers remain skeptical about job cuts and errors.
McDonald's promotes its Under $3 Menu on social media.