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NVIDIA partners, including Alembic, AWS, and Criteo, showcase AI-powered advertising technologies at Cannes Lions, featuring causal AI for marketing ROI and GPU-accelerated real-time bidding.
This paper introduces DRIVE, a unified Transformer-based framework for offline auto-bidding that decouples candidate action generation from decision making, combining distributional action modeling, retrieval-augmented candidate generation, and value-based evaluation to improve bidding performance under budget and cost constraints.