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#rebranding

OpenAI is quietly renaming data centers ‘compute campuses’

The Verge ↗ · 2026-11-03 Cached

OpenAI is quietly rebranding its data centers as "compute campuses" as part of a PR and policy push to defuse growing political backlash over the energy and environmental impact of AI infrastructure, launching a "Grid Protectors Program" in Georgia while critics call the rename a transparent attempt to escape an unpopular label.

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#rebranding

Here’s who is falling in line for Trump’s “Super Intelligence” loyalty test

MIT Technology Review ↗ · 2026-11-03 Cached

President Trump's executive order rebranding AI as "Super Intelligence" is being adopted across government agencies, with the new term becoming a de facto political loyalty test for companies and institutions.

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#rebranding

OpenAI might rebrand its data centers as ‘AI compute campuses’

TechCrunch AI ↗ · 2026-11-01 Cached

OpenAI is planning a post-midterm PR push that may include rebranding its data centers as 'AI compute campuses,' alongside proposals like AI 'speed limits' and U.S.-led global AI standards, according to Axios.

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OpenAI wants to rebrand its data centers as "AI compute campuses" after the midterms

Reddit r/singularity ↗ · 2026-11-01

OpenAI is reportedly seeking to rebrand its data center facilities as "AI compute campuses," with the effort timed around the post-midterms political landscape.

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#rebranding

@tobi: https://shop.app is now https://shop.com

X AI KOLs Timeline ↗ · 2026-10-28 Cached

Shopify 创始人 Tobi Lütke 宣布 shop.app 域名正式变更为 shop.com,标志着该购物平台的品牌升级。

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#rebranding

Silicon Valley is falling in line with Trump’s attempt to rename AI

The Verge ↗ · 2026-10-11 Cached

特朗普将人工智能改名为“超级智能”后,硅谷科技领袖纷纷响应,包括马斯克、Marc Benioff、黄仁勋和萨蒂亚·纳德拉等人都开始使用新术语,引发外界对科技行业向白宫妥协的讨论。

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#rebranding

Elon Musk has rebranded SpaceX AI to SpaceX Super Intelligence

Reddit r/ArtificialInteligence ↗ · 2026-10-10

Elon Musk has rebranded SpaceX's AI initiative as "SpaceX Super Intelligence," signaling a new name and focus for the company's artificial intelligence efforts.

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#rebranding

AIforce is now SIforce according to the Salesforce CEO

Reddit r/ArtificialInteligence ↗ · 2026-10-09

Salesforce is rebranding its AIforce initiative to SIforce (Service Intelligence Force), a change announced by the Salesforce CEO, reflecting the company's ongoing evolution of its AI and agent strategy.

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#rebranding

Trump’s attempt to rename AI is looking awfully artificial

The Verge ↗ · 2026-10-09 Cached

特朗普通过行政命令推动将“人工智能”重新命名为“超级智能”,并将继续使用“AI”者称为“敌人”,包括SpaceX、亚马逊和英伟达在内的多家科技公司高管已迅速跟进,但这一语言重塑运动能否成功仍存疑问。

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#rebranding

Justice Department tells employees to adopt Trump’s AI rebrand

Reddit r/ArtificialInteligence ↗ · 2026-10-06 Cached

A top Trump administration official directed the Justice Department to adopt President Trump's rebranding of AI as "super intelligence" ("SI"), with a memo stating the directive extends to court filings when appropriate.

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Elon to rename SpaceXAI to SpaceXSI after Trump's demands, OpenSI to follow?

Reddit r/singularity ↗ · 2026-10-04

Elon Musk announces SpaceXAI will be renamed to SpaceXSI following Trump's demands, with OpenAI (referred to as OpenSI) potentially following suit.

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#rebranding

Trump’s ‘super intelligence’ is being mocked by tech industry insiders: report

Reddit r/artificial ↗ · 2026-10-02 Cached

President Trump signed an executive order directing federal agencies to call AI "super intelligence" (SI), but tech industry insiders and lobbyists told Politico the rebrand is unlikely to catch on beyond signaling loyalty to the administration.

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#rebranding

postmarketOS Rebrand: Nura

Hacker News Top ↗ · 2026-09-27 Cached

The open-source operating system postmarketOS has been rebranded to Nura, named after ancient Sardinian structures, to improve outreach and trademarking.

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#rebranding

Trump says it’s time to rebrand AI with a new name — and he’s also creating an AI Force

TechCrunch AI ↗ · 2026-09-19 Cached

Former President Donald Trump proposes rebranding AI with new names and plans to establish an AI Force and appoint an AI czar, while claiming AI safety concerns are political hoaxes.

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#rebranding

NotebookLM is now Gemini Notebook

Hacker News Top ↗ · 2026-07-16 Cached

Google renames NotebookLM to Gemini Notebook, adding a secure cloud computer for native code execution and deeper integration with the Gemini app and Google Search.

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#rebranding

xAI Is Dead. Long Live SpaceXAI (2 minute read)

TLDR AI ↗ · 2026-07-07 Cached

xAI rebrands to SpaceXAI after being acquired by SpaceX. The move aims to integrate AI with SpaceX's space infrastructure plans, with Grok chatbot and Cursor AI coding tool as key products.

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#rebranding

@QuixiAI: QuixiAI/ThunderKittens and QuixiAI/ThunderMittens are now rebranded to QuixiCore-CUDA and QuixiCore-Metal Announcing Qu…

X AI KOLs Following ↗ · 2026-07-06 Cached

QuixiAI rebrands ThunderKittens and ThunderMittens into QuixiCore-CUDA and QuixiCore-Metal, creating a unified family of cross-platform kernels for AI workloads.

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#rebranding

Nex claims Rio 3.5 is Nex 2.5 PRO in trench coat

Reddit r/LocalLLaMA ↗ · 2026-06-14

Nex claims that its new Rio 3.5 is essentially the same as the Nex 2.5 PRO, sparking discussion about product naming and upgrades.

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#rebranding

We rebranded our voice AI company because enterprise buyers stopped asking for “bots” and started asking for workflow control

Reddit r/AI_Agents ↗ · 2026-05-29

Orvera AI, formerly CallBotics, rebranded to reflect enterprise demand shifting from simple voice bots to production-grade AI agent systems that handle workflow execution, governance, and multi-channel orchestration.

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#rebranding

'AI washing': firms are scrambling to rebrand themselves as tech-focused

Hacker News Top ↗ · 2026-05-24 Cached

UK companies are aggressively rebranding themselves as AI-focused despite tenuous links, leading PR professionals to complain about 'AI washing' and the pressure to pitch overhyped stories to journalists.

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