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#rebranding

Nex claims Rio 3.5 is Nex 2.5 PRO in trench coat

Reddit r/LocalLLaMA · yesterday

Nex claims that its new Rio 3.5 is essentially the same as the Nex 2.5 PRO, sparking discussion about product naming and upgrades.

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#rebranding

We rebranded our voice AI company because enterprise buyers stopped asking for “bots” and started asking for workflow control

Reddit r/AI_Agents · 2026-05-29

Orvera AI, formerly CallBotics, rebranded to reflect enterprise demand shifting from simple voice bots to production-grade AI agent systems that handle workflow execution, governance, and multi-channel orchestration.

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#rebranding

'AI washing': firms are scrambling to rebrand themselves as tech-focused

Hacker News Top · 2026-05-24 Cached

UK companies are aggressively rebranding themselves as AI-focused despite tenuous links, leading PR professionals to complain about 'AI washing' and the pressure to pitch overhyped stories to journalists.

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#rebranding

Xbox is now XBOX

The Verge · 2026-05-15 Cached

Microsoft is rebranding Xbox to all-caps XBOX, following a fan poll and as part of a broader 'return of Xbox' strategy.

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#rebranding

Intercom changes name to Fin

Hacker News Top · 2026-05-13 Cached

Intercom, the customer communication platform, announces it is rebranding its company name to Fin, reflecting its focus on its AI customer agent platform. The Intercom product name will continue as the customer service software.

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