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A measured 7.8% productivity gain from AI across hundreds of engineers contradicts the 10x hype, with many gains fading, fueling backlash over benefits not being shared with workers.
Uber president Andrew Macdonald says the company is struggling to see a direct return on its massive AI spending, as rising token consumption from tools like Claude Code hasn't translated into more useful consumer features.
Multiple studies show low consumer preference for generative AI, zero productivity impact for most firms, and zero ROI from corporate AI projects, raising doubts about massive AI investments. Data includes Gartner's finding that half of US adults prefer brands without AI, an NBER paper showing 90% of firms see no productivity gain, and an MIT study tracking 95% of corporate AI projects at zero ROI.