surveillance-pricing

Seattle City Council passed the Fair Pricing and Transparency Act to ban surveillance pricing in groceries, prohibiting personalized pricing based on consumer data. Supported by Consumer Reports, the bill aims to protect shoppers from unfair data-driven price differences.

The EFF argues against surveillance pricing, where companies use personal data to set different prices, and urges San Francisco supervisors to support California's AB 2654 banning the practice.

The article examines how corporations leverage personal data to implement surveillance pricing, reviving variable pricing in a more exploitative form than historical haggling.