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Reddit announced it is shifting to a primarily logged-in experience as AI-powered search dries up its Google-driven traffic, aiming to protect data from scraping and boost ad revenue through licensing deals. The company reported Q3 revenue up 53% to $895 million but warned U.S. daily active users could decline further.
Web traffic to major U.S. news websites has declined by about 28% over the past two years, falling to 47.6 million monthly visits by August 2026.
Traffic to top U.S. news websites is collapsing as AI replaces traditional search, with a 30% drop from its 2024 peak.
A study tracking 100 once-successful blogs reveals that the majority lost 85% of their Google search traffic by 2026, marking the collapse of the ad-and-affiliate-driven blogging model. Only 21 blogs continue to grow, often by offering experiences that cannot be AI-summarized.