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NM Signals is a new tool that helps optimize websites for better human and AI accessibility through automated audits, UX reviews, and brand presence checks.
Analysis of 11 million crawler logs across 34 websites reveals distinct behaviors: GPTBot crawls relentlessly ignoring robots.txt, Google's bot checks rules frequently, ClaudeBot's crawling is rapidly accelerating, and Bytespider is the heaviest crawler. The findings suggest a shift from Google-centric SEO to optimizing for AI agent page selection.