@ycombinator: Confido (@confidotech) is building the AI workforce for consumer brands, automating everything from accounting to sales…
Summary
Confido, an AI startup automating operations for consumer brands, raised $55 million in Series B funding led by Insight, with co-founders sharing their journey on the Founder Firesides podcast.
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Confido (@confidotech) is building the AI workforce for consumer brands, automating everything from accounting to sales and demand planning. They work with brands like Olipop and Dude Wipes, as well as divisions of Mars and Unilever, and recently raised a $55 million Series B led by Insight.
In this episode of Founder Firesides, Confido co-founders Justin Hunter and Kara Holinski join @sdianahu to share how they found a huge opportunity in an industry still running on spreadsheets and manual processes, and why selling the work rather than the software helped them win large enterprise customers.
00:04 — What Confido Does 01:16 — A Year of Pivoting 03:14 — Finding a Painful Problem in CPG 04:16 — Selling the Work, Not the Software 07:13 — The Future of Confido
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