Apple reported strong Q3 2026 earnings with iPhone sales up 22% and Mac sales up 29% despite a RAM shortage, but warned that supply constraints will worsen and memory costs will rise. The company also announced a new Upgrade program and is preparing for a more personalized Siri AI with the iPhone 18.
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<p class="wp-block-paragraph">Apple's iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers. In its third-quarter <a href="https://www.apple.com/newsroom/2026/07/apple-reports-third-quarter-results/">earnings report released</a> on Thursday, Apple revealed that iPhone sales jumped 22 percent to $54.25 billion and Mac sales increased 29 percent to $10.35 billion, driving the company's overall revenue to $109.4 billion.</p>
<p class="wp-block-paragraph">The company expects supply chain constraints to worsen in the coming months. During an earnings call, Apple chief financial officer Kevan Parekh said Apple expects "supply constraints to increase significantly" in the next quarter, adding the shortage will impact the iPhone, Mac, and iPad. Meanwhile, Apple …</p>
<p><a href="https://www.theverge.com/tech/973430/apple-q3-2026-earnings">Read the full story at The Verge.</a></p>
# Apple’s iPhone and Mac sales keep growing despite RAM shortages
Source: [https://www.theverge.com/tech/973430/apple-q3-2026-earnings](https://www.theverge.com/tech/973430/apple-q3-2026-earnings)
Apple’s iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers\. In its third\-quarter[earnings report released](https://www.apple.com/newsroom/2026/07/apple-reports-third-quarter-results/)on Thursday, Apple revealed that iPhone sales jumped 22 percent to $54\.25 billion and Mac sales increased 29 percent to $10\.35 billion, driving the company’s overall revenue to $109\.4 billion\.
The company expects supply chain constraints to worsen in the coming months\. During an earnings call, Apple chief financial officer Kevan Parekh said Apple expects “supply constraints to increase significantly” in the next quarter, adding the shortage will impact the iPhone, Mac, and iPad\. Meanwhile, Apple CEO Tim Cook warned that the company predicts it will “pay even higher memory costs” in the coming months\.
It’s the company’s last earnings report with Cook at the helm\.[Cook is set to step down on September 1st,](https://www.theverge.com/tech/915213/tim-cook-apple-ceo-stepping-down-john-ternus)with John Ternus, Apple’s vice president of hardware engineering, taking his place\.
Apple[raised prices across its Macs](https://www.theverge.com/tech/952162/apple-price-increase-ram-shortage), iPads, and other devices in June as it contends with a RAM shortage expected to last until 2027 and beyond\. The move also included a price hike for the[company’s new MacBook Neo](https://www.theverge.com/tech/891741/apple-macbook-neo-a18-pro-review), which now costs $699 instead of $599\. Since its debut in March, the Neo[disrupted the affordable laptop](https://www.theverge.com/report/894090/macbook-neo-pc-windows-laptop-competition-asus-footinmouth)market with its lightweight form factor and speedy performance\.
Apple hasn’t raised the prices of its iPhones yet, but[analysts predict](https://www.macrumors.com/2026/06/26/iphone-18-pro-price-increase-estimate/)that the iPhone 18 could cost up to $200 more when the lineup launches this fall\. Apple is planning to widely release its[more personalized Siri AI](https://www.theverge.com/tech/942416/apple-siri-ai-update-wwdc)alongside the iPhone 18, allowing[its assistant to answer questions](https://www.theverge.com/tech/964714/siri-ai-public-beta-preview-ios-27-hands-on)about what’s on your screen, search across apps, and perform tasks, like adding events to your calendar\.
This week, Apple also announced[a new Upgrade program](https://www.theverge.com/tech/971220/apple-upgrade-program-iphone-mac-ipad-lease-launch)that will let you lease an iPhone, iPad, Apple Watch, or Mac for a set monthly price\.
Additionally, Apple reported $30\.74 billion in services revenue, which incorporates subscriptions like Apple One and Apple TV\. Parekh added during the earnings call that the company now has more than 1\.5 billion subscribers across its services\. Apple also reported $7\.88 billion in revenue for wearables and a lower\-than\-expected $6\.2 billion in iPad revenue\.
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- Emma Roth
Apple has raised prices across its product lineup by hundreds of dollars due to ongoing memory and storage shortages, driven by AI companies' demand for RAM and SSDs.
Apple has raised prices across its product lineup—including Macs and iPads—by hundreds of dollars, blaming soaring memory costs driven by AI investments that have shifted chipmaker focus to more profitable data center memory.
Apple has raised prices on MacBook Pro, iPad Air, and HomePod Mini, attributing the increases to AI industry demand for RAM. Analysts explain that memory manufacturers prioritize AI data centers over consumer devices, leading to sustained component shortages and price hikes.
Apple has raised prices across its product lines (Macs, iPads, HomePods, Vision Pro) due to the ongoing memory crisis, signaling the severity of the RAM shortage affecting the entire consumer tech industry.