Google's Pixel 11 launch event is scheduled for August 12, with rumors of higher prices due to AI-driven component shortages and a base storage upgrade to 256GB.
<p>Google has announced its next Made By Google event, taking place on August 12 in New York City. Google's invite doesn't name names, but the imagery clearly shows a new Pixel phone that looks a whole lot like last year's phone. Some new rumors, however, suggest the updated phones will come with inflated price tags courtesy of the <a href="https://arstechnica.com/gadgets/2026/01/high-ram-prices-mean-record-setting-profits-for-samsung-and-other-memory-makers/">AI-driven component shortage</a>.</p>
<p>The sleek lines of the phone in the teaser image are a dead ringer for Google's last few Pixel phones, and that matches some early rumors. Google's new phones will have similar shapes, with the Pro and Pro Fold models perhaps shaving off a little thickness. The most notable design change will probably be the rumored "Pixel Glow" lights, a rear-facing notification and status light.</p>
<p><a href="https://www.androidauthority.com/google-pixel-11-storage-colors-price-leak-3684868/">Recent reports</a> claim that Google is finally doing away with the base 128GB storage option for the smaller phones. In 2025, both the Pixel 10 and Pixel 10 Pro started at 128GB of storage, a bit lacking for a modern flagship device at a time when people don't upgrade as often. Google will reportedly move to 256GB as the base storage for both phones.</p><p><a href="https://arstechnica.com/gadgets/2026/07/googles-pixel-11-launch-event-is-set-for-august-12-with-possible-price-increases/">Read full article</a></p>
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# Google's Pixel 11 launch event is set for August 12, with possible price increases
Source: [https://arstechnica.com/gadgets/2026/07/googles-pixel-11-launch-event-is-set-for-august-12-with-possible-price-increases/](https://arstechnica.com/gadgets/2026/07/googles-pixel-11-launch-event-is-set-for-august-12-with-possible-price-increases/)
Google has announced its next Made By Google event, taking place on August 12 in New York City\. Google’s invite doesn’t name names, but the imagery clearly shows a new Pixel phone that looks a whole lot like last year’s phone\. Some new rumors, however, suggest the updated phones will come with inflated price tags courtesy of the[AI\-driven component shortage](https://arstechnica.com/gadgets/2026/01/high-ram-prices-mean-record-setting-profits-for-samsung-and-other-memory-makers/)\.
The sleek lines of the phone in the teaser image are a dead ringer for Google’s last few Pixel phones, and that matches some early rumors\. Google’s new phones will have similar shapes, with the Pro and Pro Fold models perhaps shaving off a little thickness\. The most notable design change will probably be the rumored “Pixel Glow” lights, a rear\-facing notification and status light\.
[Recent reports](https://www.androidauthority.com/google-pixel-11-storage-colors-price-leak-3684868/)claim that Google is finally doing away with the base 128GB storage option for the smaller phones\. In 2025, both the Pixel 10 and Pixel 10 Pro started at 128GB of storage, a bit lacking for a modern flagship device at a time when people don’t upgrade as often\. Google will reportedly move to 256GB as the base storage for both phones\.
The leaks also include alleged pricing for the European market, but that’s offset by the higher \(by 100 euros\) base storage for the Pixel 11 and Pixel 11 Pro, which will apparently start at 999 and 1,199 euros, respectively\. That’s the same as the 256GB upgrades last year, but there won’t be a cheaper storage option this time around\. The Pixel 11 Pro XL and Pixel 11 Pro Fold are also getting 100 euros more expensive at the base 256GB level, making it a straight price increase\.
The article reports that Google's upcoming Pixel 11 and Pixel Watch 5 may see price increases due to a global memory and storage shortage, with the Pixel 11 starting at €999 and the Pixel Watch 5 starting at $399.
A rumor suggests Google's Pixel 11 lineup will come in new vibrant colors, with placeholder Amazon listings revealing possible names and a higher starting price of $899.
Apple has warned of imminent device price increases due to steep rises in RAM and SSD prices, with speculation about whether changes will come mid-cycle or with new hardware in the fall.