The whole Pixel line could get more expensive this year

# The whole Pixel line could get more expensive this year Source: [https://www.theverge.com/tech/962781/google-pixel-11-lineup-price-increase](https://www.theverge.com/tech/962781/google-pixel-11-lineup-price-increase) [Skip to main content](https://www.theverge.com/tech/962781/google-pixel-11-lineup-price-increase#content) The Pixel 11 could drop the 128GB storage configuration, while the Pixel Watch 5 may cost $50 more than last year’s model\. The Pixel 11 could drop the 128GB storage configuration, while the Pixel Watch 5 may cost $50 more than last year’s model\. by Jul 8, 2026, 2:43 PM UTC   [](https://www.theverge.com/authors/emma-roth) Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more\. Previously, she was a writer and editor at MUO\. Google’s upcoming Pixel lineup might cost more than last year’s\. A[report from*Dealabs*](https://www.dealabs.com/magazine/google-pixel-watch-5-tous-les-prix-en-exclusivite-une-hausse-a-prevoir-sur-certains-modeles-61556)[spotted by*9to5Google*](https://9to5google.com/2026/07/08/google-pixel-watch-5-price-colors-leak/)suggests that Google could raise the starting price of its 41mm Pixel Watch 5 to $399, while adding LTE could bump the price to $499\. That’s a $50 jump from the base Pixel Watch 4, which starts at $349 for Wi\-Fi and $449 for LTE\. Meanwhile, the larger 45mm Pixel Watch 5 is rumored to cost $429 with Wi\-Fi only, or $529 with LTE, marking a $30 increase from the previous generation\. [A separate report from*Dealabs*](https://www.dealabs.com/magazine/google-pixel-11-on-vous-devoile-les-prix-et-la-date-de-sortie-en-exclusivite-61540)details the potential European pricing for the Pixel 11\. The report suggests[that Google could drop](https://9to5google.com/2026/07/07/pixel-11-price-128gb-release-date-leak/)the lowest 128GB storage configuration option for the Pixel 11, raising the device’s starting price to €999 with 256GB of storage, while the Pixel 11 Pro could start at €1,199\. Last year’s base Pixel 10 model cost €899 with 128GB of storage, while the Pixel 10 Pro started at €1,099\. Although the starting price of both devices may increase, the price of the 256GB configuration is rumored to remain the same\. The Pixel 11 Pro XL and Pixel 11 Pro Fold may get a €100 increase across the board, putting their starting prices at €1,399 and €1,999, respectively, according to*Dealabs*\. These potential price increases shouldn’t come as a surprise, as device makers across industries are contending[with a global memory and storage shortage](https://www.theverge.com/tech/880812/ramageddon-ram-shortage-memory-crisis-price-2026-phones-laptops)due to increased demand from AI companies\. Several companies have already[raised the prices of their devices](https://www.theverge.com/tech/952162/apple-price-increase-ram-shortage)or axed[certain memory or storage variations](https://www.theverge.com/tech/922572/apple-mac-mini-256-model)\. A previous rumor suggested that the[Pixel 11 could start with 8GB of RAM](https://www.theverge.com/tech/923252/google-pixel-11-spec-leak-lower-ram)instead of last year’s 12GB as a result of the shortage\. **Follow topics and authors**from this story to see more like this in your personalized homepage feed and to receive email updates\. - Emma Roth ## The Verge Daily A free daily digest of the news that matters most\.