@rauchg: "Where do you want to go today?" In 1994 Microsoft launched an ad campaign under this motto. I think it represented the…

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The tweet reflects on Microsoft's 1994 ad campaign 'Where do you want to go today?' and relates it to AI's enabling potential in 2026, highlighting the vanishing limits of shipping and new worlds being created.

"Where do you want to go today?" In 1994 Microsoft launched an ad campaign under this motto. I think it represented the potential of computing very well, but it was quite aspirational. The internet & www was in its infancy, software was hard to obtain (CDs and long downloads), programming your own computer was tricky. In fact, it was so tricky I switched to Linux in order to teach myself how to code and get true 'root' on my PC 😁 Now, I look at what AI is enabling, the limits on what you can ship vanishing, and the new worlds being created, and I realize that question is perfect for 2026.
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“Where do you want to go today?”

In 1994 Microsoft launched an ad campaign under this motto. I think it represented the potential of computing very well, but it was quite aspirational.

The internet & www was in its infancy, software was hard to obtain (CDs and long downloads), programming your own computer was tricky. In fact, it was so tricky I switched to Linux in order to teach myself how to code and get true ‘root’ on my PC 😁

Now, I look at what AI is enabling, the limits on what you can ship vanishing, and the new worlds being created, and I realize that question is perfect for 2026.

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