@PrajwalTomar_: Native iOS was the last real moat in software. It just fell. Marc and Martin gave up on it because it was brutal, and a…

X AI KOLs Following News
ai-code-generation ios-development swift native-apps mobile-development no-code software-moat

Summary

An article arguing that AI tools eliminating the difficulty of writing native iOS code have removed the last major moat in software, making mobile app development wide open after being neglected in favor of web apps.

Native iOS was the last real moat in software. It just fell. Marc and Martin gave up on it because it was brutal, and anyone who has shipped Swift knows why. That difficulty is the point. It is what kept mobile empty while everyone piled into web apps. Now AI writes the Swift for you. The wall is gone, and almost nobody has noticed the market sitting behind it. Web is crowded. Mobile is wide open. In 12 months this is obvious. Right now it is an edge.
Original Article
View Cached Full Text

Cached at: 07/16/26, 10:12 AM

Native iOS was the last real moat in software. It just fell.

Marc and Martin gave up on it because it was brutal, and anyone who has shipped Swift knows why. That difficulty is the point. It is what kept mobile empty while everyone piled into web apps.

Now AI writes the Swift for you. The wall is gone, and almost nobody has noticed the market sitting behind it.

Web is crowded. Mobile is wide open.

In 12 months this is obvious. Right now it is an edge.

Marc Lou (@marclou): I tried to make Lovable for iOS with @martindonadieu a few months ago but it was harder than we thought so we gave up 😅

@vitalikkotyk managed to do it with @SuperAppIOS and just got himself an ad spot on TrustMRR, so the circle is complete 😇

Similar Articles

Quoting John Gruber

Simon Willison's Blog

John Gruber discusses how Apple's competitive advantage is diminishing as fewer developers are motivated to create exclusive, high-quality native apps for Apple's platforms, causing third-party software quality to regress toward industry average.

Not so locked in any more

Simon Willison's Blog

A blog post discusses how the lock-in effect of programming languages is diminishing due to the rise of coding agents, exemplified by a company rewriting native iPhone and Android apps to React Native.