Apple One and Apple TV subscription prices increase by up to 20 percent

# Apple One and Apple TV subscription prices increase by up to 20 percent Source: [https://arstechnica.com/gadgets/2026/08/apple-one-and-apple-tv-subscription-prices-increase-by-up-to-20-percent/](https://arstechnica.com/gadgets/2026/08/apple-one-and-apple-tv-subscription-prices-increase-by-up-to-20-percent/) Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today\. Annual prices increased by 20 percent from $99 to $119\. Current subscribers will receive one month’s notice before paying the new prices, Apple said, per[Variety](https://variety.com/2026/tv/news/apple-tv-price-increase-streaming-service-monthly-plan-1236845906/)\. Apple’s most recent price hike was[in August 2025](https://arstechnica.com/culture/2025/08/after-successes-like-severance-and-the-studio-apple-tv-gets-a-price-hike/), when monthly prices went from $10 to $13\. Monthly prices also increased in October 2023 and October 2022\. Apple TV \([then called Apple TV\+](https://arstechnica.com/apple/2025/10/apple-tv-streaming-service-is-renamed-to-just-apple-tv/)\) started in 2019 for \(a[seemingly financially unsustainable](https://arstechnica.com/culture/2023/08/the-tv-streaming-apps-broke-their-promises-and-now-theyre-jacking-the-price/)\) $5/month\. Apple TV doesn’t have commercials and is still cheaper than many of its biggest rivals, like Netflix \(ad\-free plans start at $20/month\) and Disney\+ \(ad\-free plans start at $19/month\)\. However, Apple TV has a much smaller library than many subscription\-based streaming services\. Apple also increased the cost of a monthly individual subscription to Apple One—which bundles the Apple TV streaming service with Apple Arcade, Apple Fitness\+, Apple Music, Apple News\+, and iCloud\+—from $20 to $22 today\. The price bump tracks somewhat logically, considering new higher fees for Apple TV, as well as Apple Music, whose monthly price increased from $11 to $13 last month\. Last month, Apple also increased the prices of Apple One’s Family \(from $26 to $28\) and Premier \(from $38 to $40\) plans\.