Starbucks looking to build versus buy software from Microsoft and IBM

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Summary

Starbucks is developing internal AI-assisted tools to replace Microsoft and IBM systems, aiming to cut its $400 million annual software spend and signaling a shift in the build vs. buy paradigm for large enterprises.

https://www.forbes.com/sites/sandycarter/2026/07/12/starbucks-just-fired-a-warning-shot-at-microsoft-and-ibm-ai-apps/ Starbucks is disrupting the enterprise software market by developing its own AI-assisted tools to replace Microsoft and IBM systems, aiming to cut its $400 million annual software spend. This move, driven by AI-assisted development making in-house solutions more viable, caused software stocks to dip, signaling a shift in the long-held "build vs. buy" paradigm for large corporations. The strategy emphasizes fixing underlying business processes *before* applying AI, a lesson learned from past failures. The author recommends that business leaders do four things: consider building internal AI tools, watch the new services economy emerge around process redesign, and ensure data ownership remains a business . This signals a focus on diligent process work.
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@FinanceYF5: This is undoubtedly the biggest signal we've seen since OpenAI and Anthropic launched their consulting businesses earlier this year. The world's largest companies no longer want to pay for software that only partially fits how they work.

X AI KOLs Following

The world's largest companies are starting to build their own custom software to replace off-the-shelf solutions. Starbucks dropping IBM and Microsoft in favor of internal systems is seen as a major signal for the AI consulting business.