Disney says it’s ‘exploring’ adding a free tier to Disney Plus

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streaming disney-plus free-tier subscription ad-supported media

Summary

Disney CEO Josh D’Amaro confirmed the company is exploring a free, ad-supported tier for Disney Plus to attract price-sensitive consumers and compete with free services like YouTube. No specific plans were announced.

<figure> <img alt="The Disney Plus logo in the middle of orange and beige circular shapes." data-caption="" data-portal-copyright="Illustration by Alex Castro / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23954702/acastro_STK080_disneyPlus_03.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Disney is looking into launching a free streaming option. When asked about Disney's plans for free, ad-supported streaming during an earnings call on Wednesday, Disney CEO Josh D'Amaro confirmed the company is "exploring a free product for consumers."</p> <p class="wp-block-paragraph">D'Amaro added that a free tier will help drive growth and expand the streaming service's reach "to a customer segment that's more price sensitive." Though D'Amaro said that there's "nothing specific to announce today," he noted that a free tier is "definitely something that we're considering."</p> <p class="wp-block-paragraph">In July, <em>Business Insider</em> reported that Disney's chief product and technology officer, Adam Smith, <a href="https://www.theverge.com/streaming/964056/disney-plus-free-tier-report">b …</a></p> <p><a href="https://www.theverge.com/streaming/975543/disney-plus-free-tier-q3-2026-earnings">Read the full story at The Verge.</a></p>
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# Disney says it’s ‘exploring’ adding a free tier to Disney Plus Source: [https://www.theverge.com/streaming/975543/disney-plus-free-tier-q3-2026-earnings](https://www.theverge.com/streaming/975543/disney-plus-free-tier-q3-2026-earnings) [Skip to main content](https://www.theverge.com/streaming/975543/disney-plus-free-tier-q3-2026-earnings#content) Like other major streamers, Disney Plus is facing increasing competition from free streaming services like YouTube\. Like other major streamers, Disney Plus is facing increasing competition from free streaming services like YouTube\. by Aug 5, 2026, 1:44 PM UTC ![The Disney Plus logo in the middle of orange and beige circular shapes.](https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23954702/acastro_STK080_disneyPlus_03.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400) ![The Disney Plus logo in the middle of orange and beige circular shapes.](https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23954702/acastro_STK080_disneyPlus_03.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400) Illustration by Alex Castro / The Verge [![Emma Roth](https://platform.theverge.com/wp-content/uploads/sites/2/chorus/author_profile_images/195810/EMMA_ROTH.0.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=96)](https://www.theverge.com/authors/emma-roth) Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more\. Previously, she was a writer and editor at MUO\. Disney is looking into launching a free streaming option\. When asked about Disney’s plans for free, ad\-supported streaming during an earnings call on Wednesday, Disney CEO Josh D’Amaro confirmed the company is “exploring a free product for consumers\.” D’Amaro added that a free tier will help drive growth and expand the streaming service’s reach “to a customer segment that’s more price sensitive\.” Though D’Amaro said that there’s “nothing specific to announce today,” he noted that a free tier is “definitely something that we’re considering\.” In July,*Business Insider*reported that Disney’s chief product and technology officer, Adam Smith,[brought up the possibility of a free streaming tier](https://www.theverge.com/streaming/964056/disney-plus-free-tier-report)during a company town hall\. Streaming services like Disney Plus, Netflix, and HBO Max are facing increasing competition from YouTube, which has taken steps to make its platform look more like TV[with “Stations” that play content 24/7](https://www.theverge.com/column/905787/youtube-stations)and a way for creators to[organize videos into “seasons\.”](https://www.theverge.com/column/809883/inside-youtubes-transformation-on-your-tv) [Next year](https://www.theverge.com/streaming/975522/disney-plus-is-about-to-go-beyond-streaming), Disney plans to expand the Disney Plus ecosystem as part of efforts to make it the[“digital centerpiece”](https://www.theverge.com/streaming/925973/josh-damaro-disney-plus-disney-parks)of the company\. That includes “bringing together games, merchandise, and other experiences, while offering increased personalization, exclusivity, and benefits for subscribers,” according to D’Amaro\. The company also announced that it’s partnering with TikTok to bring “Disney\-centric fan\-created content” to the[short\-form video feed in Disney Plus](https://www.theverge.com/tech/858277/disney-plus-vertical-video)\. **Follow topics and authors**from this story to see more like this in your personalized homepage feed and to receive email updates\. - Emma Roth ## The Verge Daily A free daily digest of the news that matters most\.

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