Amazon's AI assistant Alexa for Shopping can now verify emails, texts, and calls to check if they are from Amazon, using AI to combat impersonation scams.
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<p class="wp-block-paragraph">Amazon is trying to combat impersonation scams <a href="https://www.aboutamazon.com/news/retail/how-to-verify-amazon-messages-alexa-for-shopping">with a new feature</a> that allows you to use its AI assistant to determine whether an email, text message, or phone call actually came from the company. With the update, you can <a href="https://www.theverge.com/ai-artificial-intelligence/929457/amazon-announces-alexa-for-shopping-ai-assistant-rufus">ask Alexa for Shopping</a> about a message you received, and it will use AI to compare it "against a record of every message Amazon has sent," while also analyzing its contents, formatting, and the sender.</p>
<p class="wp-block-paragraph">As noted by Amazon, the assistant will only confirm that a message is real if it's "completely certain." An example shared by Amazon shows a customer asking, "Did Amazon just text me an OTP from 98626? Message came around 4: …</p>
<p><a href="https://www.theverge.com/tech/988518/amazon-alexa-for-shopping-verify-emails">Read the full story at The Verge.</a></p>
# Amazon’s AI assistant can now spot fake emails from the company
Source: [https://www.theverge.com/tech/988518/amazon-alexa-for-shopping-verify-emails](https://www.theverge.com/tech/988518/amazon-alexa-for-shopping-verify-emails)
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Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more\. Previously, she was a writer and editor at MUO\.
Amazon is trying to combat impersonation scams[with a new feature](https://www.aboutamazon.com/news/retail/how-to-verify-amazon-messages-alexa-for-shopping)that allows you to use its AI assistant to determine whether an email, text message, or phone call actually came from the company\. With the update, you can[ask Alexa for Shopping](https://www.theverge.com/ai-artificial-intelligence/929457/amazon-announces-alexa-for-shopping-ai-assistant-rufus)about a message you received, and it will use AI to compare it “against a record of every message Amazon has sent,” while also analyzing its contents, formatting, and the sender\.
As noted by Amazon, the assistant will only confirm that a message is real if it’s “completely certain\.” An example shared by Amazon shows a customer asking, “Did Amazon just text me an OTP from 98626? Message came around 4:50pm\.” Alexa for Shopping responds by confirming that Amazon actually did send the message, saying, “This was a genuine One Time Password from Amazon\.”
[](https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/alexa-for-shopping.gif?quality=90&strip=all&crop=0,0,100,100)
If Alexa for Shopping determines a message isn’t from Amazon, it will instruct customers to check their orders in the app and contact Amazon’s support team directly\. The company launched a similar feature earlier this year that lets you forward suspicious messages to “verify@amazon\.com” to check if they’re real\.
This isn’t the only recent update Amazon has launched for Alexa for Shopping, as it added an “Update Me When” feature that can now[help you track new product releases as well](https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant)\.
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- Emma Roth
Amazon has introduced an AI feature in Alexa for Shopping that allows customers to verify if messages are scams by analyzing sender information and content against Amazon's systems.
Amazon has launched a new AI feature for Alexa called 'Update Me When' that sends personalized notifications to alert users about potential shopping temptations, enhancing the shopping experience through anticipation of user needs.
Amazon is rolling out AI-generated product images in search results to help shoppers visualize options, but critics question using fake photos in a real product marketplace.
Google is rolling out fake call detection for Android devices to protect against AI deepfake impersonation scams, using a silent confirmation signal via RCS to verify call legitimacy.
Google is rolling out a new feature for its Phone app that detects and flags calls from scammers impersonating contacts using AI voice cloning, with automatic activation on Pixel phones running Android 12 and later.