shopping

Amazon's updated search bar generates AI images of clothing and home goods based on text descriptions, allowing users to find similar real products, though the AI images themselves are not purchasable.

Amazon is rolling out AI-generated product images in search results to help shoppers visualize options, but critics question using fake photos in a real product marketplace.

Amazon's Prime Day 2026 will run from June 23rd to June 27th, featuring member-exclusive deals and early discounts on its own tech products like eero and Kindle.

DICK'S Sporting Goods announced an AI-powered chatbot, 'Coach by DICK'S,' integrated into its mobile app to offer product recommendations and training advice.

Google is rolling out AI-generated ads and shopping features within Search and AI Mode, using its Gemini chatbot to create product explainers and enable conversational ad interactions.

Google announces Universal Cart, an AI-powered shopping hub that lets users add items from Search, Gemini, YouTube, and Gmail, with built-in price tracking and compatibility checks. The company also updates its Agent Payments Protocol for autonomous agent purchases, expanding its commerce infrastructure.

OpenAI is launching an enhanced visual shopping experience in ChatGPT, expanding its Agentic Commerce Protocol (ACP) to support product discovery with major retailers like Target, Sephora, and Best Buy already integrated. The update allows users to browse products visually, compare options side-by-side, and get up-to-date pricing and reviews—rolling out to all free and paid ChatGPT users this week.

OpenAI introduces shopping research in ChatGPT, a new feature that helps users find and compare products by conducting deep research across the internet and delivering personalized buyer's guides. The feature is rolling out to all ChatGPT users (Free, Plus, Pro) on mobile and web with expanded usage through the holidays.

Google I/O 2026 Keynote announces multiple major updates for Search and Shopping, including AI Mode upgraded to Gemini 3.5, smart search box, search agent, agentic coding generative UI, and UCP and AP2 protocols for agentic e-commerce.

OpenAI demonstrates a new ChatGPT feature that lets users upload room inspiration images and receive shoppable links to similar furniture and decor items.