Meta WhatsApp per-message pricing - how are you handling multi-turn agent costs?

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whatsapp pricing-change agent-costs multi-turn-conversations customer-service api-update

Summary

Meta changed WhatsApp Business Platform pricing from per-conversation to per-message, increasing costs for multi-turn agents and prompting developers to redesign conversation flows.

Heads up if you run bots on WhatsApp Business Platform: Meta moved outbound templates from per-24h-conversation to per-delivered-message. Three follow-ups in a day = pay 3x, not 1x. Why this hurts agents: Unpredictable bills. 3-turn fix vs 10-turn fix = different cost, scales with every model output. Perverse UX. To save, devs condense multi-step into wall-of-text paragraphs, or beg inbound to open free Customer Service Window. Natural conversation becomes hurdles. Building on rented land. One pricing change breaks unit economics. Workarounds I see: prefer inbound-initiated flows, batch confirmations into fewer messages, route group/proactive to web-automation numbers where appropriate, track per-conversation message counts. Disclosure: I build agent infra supporting both official + web numbers. Anyone repriced recently? How are you redesigning flows?
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