Roku's first-ever OLED TVs are discounted by up to $400 during the final day of October Prime Day, with the 55-inch Pro Series starting at $699.99 and the 65-inch at $799.99 on Amazon.
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<p class="wp-block-paragraph">Just over a week ago, we covered a deal at Amazon that knocked around 30 percent off Roku’s new (and first-ever) OLED TVs. The deal expired, but has returned for the final day of <a href="https://www.theverge.com/gadgets/1006610/best-amazon-october-prime-day-tech-deals-day-two">October Prime Day</a>.</p>
<p class="wp-block-paragraph">The 55-inch Pro Series OLED is $699.99 at <a href="https://www.amazon.com/dp/B0GVW1M8JF">Amazon</a>, which is 30 percent off its list price. The 65-inch model is $799.99, which is $400 off its list price, also at <a href="https://www.amazon.com/dp/B0GVW1GGPN">Amazon</a>. Both models support a native 120Hz refresh rate, which is great for gaming, plus four HDMI 2.1 ports for 4K gaming at its full refresh rate, and support for Dolby Vision and HDR10 Plus. You’ll also get a backlit Roku remote control.</p>
<p class="wp-block-paragraph">There have been a few TV deals during Prime Day, though these are the lowest prices on OLEDs by a wide margin. We haven’t tested this model, but it’s an affordable way to get unbeatable contrast for your next movie or game night.</p>
<div class="product-block"><h3>Roku Pro Series OLED TVs</h3>
<figure class="product-image"><img loading="lazy" width="300" height="200" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/rokuoledPC.jpg?w=300" class="attachment-medium size-medium" alt="" /></figure>
<h3>Where to Buy:</h3><ul><li><a href="https://www.amazon.com/dp/B0GVW1M8JF"> <strike>$999.99</strike> $699.99 at <strong>Amazon (55-inch)</strong></a></li><li><a href="https://www.amazon.com/dp/B0GVW1GGPN"> <strike>$1199.99</strike> $799.99 at <strong>Amazon (65-inch)</strong></a></li></ul></div>
# Roku’s OLED TVs are up to $400 off during Prime Day, starting at $700
Source: [https://www.theverge.com/gadgets/1007149/roku-oled-tv-pro-prime-day-deal-sale](https://www.theverge.com/gadgets/1007149/roku-oled-tv-pro-prime-day-deal-sale)
[](https://www.theverge.com/authors/cameron-faulkner)
Cameron Faulkner
is an editor covering deals and gaming hardware\. He joined in 2018, and after a two\-year stint at Polygon, he rejoined*The Verge*in May 2025\.
Just over a week ago, we covered a deal at Amazon that knocked around 30 percent off Roku’s new \(and first\-ever\) OLED TVs\. The deal expired, but has returned for the final day of[October Prime Day](https://www.theverge.com/gadgets/1006610/best-amazon-october-prime-day-tech-deals-day-two)\.
The 55\-inch Pro Series OLED is $699\.99 at[Amazon](https://www.amazon.com/dp/B0GVW1M8JF?tag=theverge02-20), which is 30 percent off its list price\. The 65\-inch model is $799\.99, which is $400 off its list price, also at[Amazon](https://www.amazon.com/dp/B0GVW1GGPN?tag=theverge02-20)\. Both models support a native 120Hz refresh rate, which is great for gaming, plus four HDMI 2\.1 ports for 4K gaming at its full refresh rate, and support for Dolby Vision and HDR10 Plus\. You’ll also get a backlit Roku remote control\.
There have been a few TV deals during Prime Day, though these are the lowest prices on OLEDs by a wide margin\. We haven’t tested this model, but it’s an affordable way to get unbeatable contrast for your next movie or game night\.
[](https://www.amazon.com/dp/B0GVW1M8JF?tag=theverge02-20)[](https://www.amazon.com/dp/B0GVW1M8JF?tag=theverge02-20)
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- Cameron Faulkner
Roku has launched its first OLED TVs with significant discounts, making the 55-inch model available for $699 and the 65-inch for $799 after applying Amazon codes.
Roku has launched its first OLED TVs, the Pro Series and Pro Series LX, with features like 120Hz panels and gaming support, starting at $999 to undercut midrange competitors from LG and Samsung.
Amazon Prime Day offers deals on 4K TVs, with recommendations to save money on last year's models due to minimal year-over-year improvements. Highlighted deals include the TCL QM6K and Sony A95L.
Samsung's 2025 65-inch The Frame TV is down to $898 (40% off, its lowest price ever) during Prime Day 2026, offering a matte anti-reflective art TV experience at a steep discount. The piece also notes the newer Frame Pro (2026) is on sale at a less attractive price.