@_arunimarao: This guy flew 1.5 hours to take an interview candidate + his wife out to dinner. Then handed the same candidate a 7-pag…

This guy flew 1.5 hours to take an interview candidate + his wife out to dinner. Then handed the same candidate a 7-page doc (read: love letter) about his life 

That’s how @tankots hires (ik this sounds like one of those hiring calls which feels like a linkedin post writing itself but he literally said this)

Earlier this week I had a chance to meet and listen to his mental models on a number of counts - evolving role as a founder, hiring decisions and growth as a distribution lever.

As someone who uses @WisprFlow everyday, the customer love the co has is no surprise to me. But how do they repeatedly nail going viral? Over and over

1/2

He summed it up in one sentence - “Growth isnt a team at Wispr Flow. It’s what the co does” And ig I understand - at the core of every tool getting social media chatter is a solid product which is why people are drawn to it in the first place. Which is why even content that influencers make about wispr flow is made with a spark in their eyes because they actually enjoy using it

As someone who does content consulting for a lot of brands, this has actually changed my POV to help not just structure 0→1 brand campaigns but even the ones for bigger cos going from 1→100

This has reinforced my belief in attending events which actually broaden my own horizons

PS - not sponsored I genuinely love wispr flow, use it religiously

2/2