Google is adding platform properties to Search Console, allowing creators to track how their content on Instagram, TikTok, X, and YouTube is discovered through Google Search.
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<p class="wp-block-paragraph">Google is going to give content creators and website owners a better idea of how people find their social media profiles and YouTube content through Search. With a new feature in the Google Search Console called "platform properties," Google says that you'll be able to "easily track which search terms lead people to your Instagram, TikTok, X and YouTube content on Search, and see exactly how your audience is interacting with your posts," <a href="https://developers.google.com/search/blog/2026/07/search-console-social-video-platforms">according to a blog post</a>.</p>
<p class="wp-block-paragraph">The new feature continues Google's push to make Search more of a hub for everything creators and publishers do online. In June, Google <a href="https://www.theverge.com/tech/943233/google-search-profiles-custom-page">started letting</a> big creators and publishers c …</p>
<p><a href="https://www.theverge.com/tech/961955/google-search-console-reach-platform-properties">Read the full story at The Verge.</a></p>
# Google Search lets creators know more about their reach
Source: [https://www.theverge.com/tech/961955/google-search-console-reach-platform-properties](https://www.theverge.com/tech/961955/google-search-console-reach-platform-properties)
[](https://www.theverge.com/authors/jay-peters)
Jay Peters
is a senior reporter covering technology, gaming, and more\. He joined The Verge in 2019 after nearly two years at Techmeme\.
Google is going to give content creators and website owners a better idea of how people find their social media profiles and YouTube content through Search\. With a new feature in the Google Search Console called “platform properties,” Google says that you’ll be able to “easily track which search terms lead people to your Instagram, TikTok, X and YouTube content on Search, and see exactly how your audience is interacting with your posts,”[according to a blog post](https://developers.google.com/search/blog/2026/07/search-console-social-video-platforms)\.
The new feature continues Google’s push to make Search more of a hub for everything creators and publishers do online\. In June, Google[started letting](https://www.theverge.com/tech/943233/google-search-profiles-custom-page)big creators and publishers claim dedicated profiles in Search that can feature links to other platforms and pin videos from TikTok and Instagram\. With the update announced today, creators will have more data on how people discover their content while they’re googling around\.
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Image: Google
“Content creators and publishers use many channels beyond their own websites to reach their audiences,” Google says\. “As people gravitate towards first\-hand perspectives and different content formats, we want to make it easier for site owners and creators – even those without their own website – to get a consolidated view of how all of their content is getting discovered on Search\.”
The new platform properties feature is rolling out “gradually over the coming weeks\.”
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- Jay Peters
Google is introducing customizable Search profiles for creators and publishers in the US with at least 100,000 YouTube subscribers, Instagram/X followers, or 300,000 TikTok followers. The profiles allow users to showcase links, bios, pinned media, and aggregated social posts, offering more control than existing knowledge panels and competing with link-in-bio services like Linktree.
Google is expanding content transparency and verification tools across Search, Gemini, Chrome, Pixel, and Cloud, using SynthID and C2PA Content Credentials to help users identify AI-generated or modified content.
Google is rolling out the ability to connect apps like Instacart, Canva, and YouTube Music directly in AI Mode in Search, allowing users to perform actions like adding to cart or saving playlists without leaving the search interface.
Google is adding a feature to My Ad Center that discloses whether ads were created or altered using AI, aiming to increase transparency for consumers viewing ads on Search, YouTube, and Discover.
Google unveiled the biggest changes to Search at I/O 2026, including a redesigned search box with AI Overviews and AI Mode powered by Gemini 3.5 Flash, AI agents for Pro/Ultra subscribers, and generative UI for building apps in Search.