creators

Instagram is rolling out a feature that lets creators swap the audio track on old posts an unlimited number of times without losing likes or comments, as part of its broader effort to compete with TikTok by offering more flexible content editing tools.

Google is adding platform properties to Search Console, allowing creators to track how their content on Instagram, TikTok, X, and YouTube is discovered through Google Search.

Facebook reimagines its Creator Studio as a standalone AI companion app, integrating an AI assistant to help creators with content ideas, performance analysis, and audience engagement, aiming to compete with TikTok and YouTube.

Google faces a lawsuit from independent musicians alleging unauthorized use of their YouTube uploads to train its Lyria music AI; Google declines to confirm but its terms of service and past statements suggest it does.

BlenderHunt is an indie marketplace for Blender artists and creators to showcase and sell their work.

Vaani is a lip-synced AI dubbing tool for creators, brands, and studios.

The article shares lessons from top creators at Google I/O about how AI startups can effectively work with creators for product distribution, highlighting the shift from traditional media to creators, the value of Instagram, and the need for personalized outreach and better metrics.

A startup called Content Rewards ran a head-to-head test showing that spending $5,000 on 1,970 creators generated 64.5 million views and 11,000 clicks, dwarfing a billboard ad's 24,311 views and 62 QR scans from the same budget, with a 2,655x gap in reach and dramatically lower CPM and cost per click.