@DeRonin_: SOMEONE JUST KILLED THE BILLBOARD INDUSTRY a startup ran two ads with the same $5,000 budget on the same day one on Can…

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Summary

A startup called Content Rewards ran a head-to-head test showing that spending $5,000 on 1,970 creators generated 64.5 million views and 11,000 clicks, dwarfing a billboard ad's 24,311 views and 62 QR scans from the same budget, with a 2,655x gap in reach and dramatically lower CPM and cost per click.

SOMEONE JUST KILLED THE BILLBOARD INDUSTRY a startup ran two ads with the same $5,000 budget on the same day one on Canada's most famous billboard (Yonge-Dundas Square in Toronto, the closest thing Canada has to Times Square) one through 1,970 creators on the internet billboard: 24,311 views creators: 64,562,883 same money, same message, 2,655x gap [ the numbers are insane ]: - billboard views: 24,311 - creator views: 64,562,883 - billboard QR scans: 62 - creator clicks: 11,000+ - billboard CPM: $205.66 - creator CPM: $0.06 - billboard cost per click: $80.65 - creator cost per click: $0.45 [ the mechanism is wild too ]: a billboard makes one bet, it sits 50 feet above a sidewalk and hopes someone looks up an algorithm makes a million bets, targeting this specific person, in this specific minute, scrolling in this specific emotional state, then makes another bet 5 seconds later if it's wrong 1,970 creators dropped the brand's logo into content people already chose to consume: - gaming clips - street interviews - car edits - football edits - relationship drama - meme accounts the logo sat inside videos people share, save, and rewatch instead of one giant rectangle on a wall [ the grift opportunity is even wilder ]: agencies are still charging brands $5,000 for the same billboard slot the same $5,000 routed through creators just did 64M views and 11,000 clicks every CMO still buying TV slots, radio spots, and outdoor billboards in 2026 is leaving 99% of the same budget's reach on the table Content Rewards is 4 months old, already paid $13M+ to creators, and processed 104,785 individual payouts in April alone LINK: http://contentrewards.com THIS IS THE 2018 FACEBOOK ADS WINDOW ALL OVER AGAIN
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SOMEONE JUST KILLED THE BILLBOARD INDUSTRY

a startup ran two ads with the same $5,000 budget on the same day

one on Canada’s most famous billboard (Yonge-Dundas Square in Toronto, the closest thing Canada has to Times Square)

one through 1,970 creators on the internet

billboard: 24,311 views creators: 64,562,883

same money, same message, 2,655x gap

[ the numbers are insane ]:

  • billboard views: 24,311
  • creator views: 64,562,883
  • billboard QR scans: 62
  • creator clicks: 11,000+
  • billboard CPM: $205.66
  • creator CPM: $0.06
  • billboard cost per click: $80.65
  • creator cost per click: $0.45

[ the mechanism is wild too ]:

a billboard makes one bet, it sits 50 feet above a sidewalk and hopes someone looks up

an algorithm makes a million bets, targeting this specific person, in this specific minute, scrolling in this specific emotional state, then makes another bet 5 seconds later if it’s wrong

1,970 creators dropped the brand’s logo into content people already chose to consume:

  • gaming clips
  • street interviews
  • car edits
  • football edits
  • relationship drama
  • meme accounts

the logo sat inside videos people share, save, and rewatch instead of one giant rectangle on a wall

[ the grift opportunity is even wilder ]:

agencies are still charging brands $5,000 for the same billboard slot

the same $5,000 routed through creators just did 64M views and 11,000 clicks

every CMO still buying TV slots, radio spots, and outdoor billboards in 2026 is leaving 99% of the same budget’s reach on the table

Content Rewards is 4 months old, already paid $13M+ to creators, and processed 104,785 individual payouts in April alone

LINK: http://contentrewards.com

THIS IS THE 2018 FACEBOOK ADS WINDOW ALL OVER AGAIN

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