Apple has increased prices by $100 on all its previous-generation iPhones that are still available for purchase following the announcement of new models like the iPhone Duo and iPhone 18 Pro.
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<p class="wp-block-paragraph">Following Apple's "Surprise and shine" event that saw the announcement of the <a href="https://www.theverge.com/tech/991203/iphone-duo-foldable-news-specs-price-release-date">iPhone Duo</a> and the <a href="https://www.theverge.com/tech/986331/apple-iphone-18-pro-max-september-2026-event">iPhone 18 Pro</a>, the company increased the price on all of its last-gen iPhones that are still available for purchase. </p>
<p class="wp-block-paragraph">The iPhone 16 sold for $699 just last week, and now it's up to $799. The iPhone 17E with 256GB of storage now costs $699 instead of its launch $599 price. The iPhone 17 starts at $899 with 256GB of storage instead of $799. The trend continues up the ladder with the iPhone Air, which now costs $1,099 instead of $999.</p>
<p class="wp-block-paragraph">The <a href="https://www.theverge.com/news/991130/apple-skips-iphone-18-fall-2026-release">base iPhone 18 was missing</a> from Apple's September event, with the focus being on its highest-end models that s …</p>
<p><a href="https://www.theverge.com/tech/992551/apple-iphone-17-17e-air-price-increase">Read the full story at The Verge.</a></p>
# Apple is raising iPhone prices by $100 on all of its old models
Source: [https://www.theverge.com/tech/992551/apple-iphone-17-17e-air-price-increase](https://www.theverge.com/tech/992551/apple-iphone-17-17e-air-price-increase)
[](https://www.theverge.com/authors/cameron-faulkner)
Cameron Faulkner
is an editor covering deals and gaming hardware\. He joined in 2018, and after a two\-year stint at Polygon, he rejoined*The Verge*in May 2025\.
Following Apple’s “Surprise and shine” event that saw the announcement of the[iPhone Duo](https://www.theverge.com/tech/991203/iphone-duo-foldable-news-specs-price-release-date)and the[iPhone 18 Pro](https://www.theverge.com/tech/986331/apple-iphone-18-pro-max-september-2026-event), the company increased the price on all of its last\-gen iPhones that are still available for purchase\.
The iPhone 16 sold for $699 just last week, and now it’s up to $799\. The iPhone 17E with 256GB of storage now costs $699 instead of its launch $599 price\. The iPhone 17 starts at $899 with 256GB of storage instead of $799\. The trend continues up the ladder with the iPhone Air, which now costs $1,099 instead of $999\.
The[base iPhone 18 was missing](https://www.theverge.com/news/991130/apple-skips-iphone-18-fall-2026-release)from Apple’s September event, with the focus being on its highest\-end models that start at $1,199\. For now, if you want an affordable iPhone, it’ll cost you more than it did just yesterday\.
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- Cameron Faulkner
Apple announced at its fall event that it is skipping the release of the base iPhone 18, focusing instead on higher-priced Pro models and a new foldable iPhone Duo, citing memory and chip shortages. Existing iPhone models have also seen a $100 price increase.
Apple has raised prices across its Mac and iPad lineup due to rising component costs, with increases ranging from $100 to over $1,000 on certain models, citing unsustainable memory and storage price hikes driven by AI server demand.
Apple has raised prices across its product lineup by hundreds of dollars due to ongoing memory and storage shortages, driven by AI companies' demand for RAM and SSDs.
Apple has warned of imminent device price increases due to steep rises in RAM and SSD prices, with speculation about whether changes will come mid-cycle or with new hardware in the fall.
Apple has raised prices on iPads, Macs, HomePods, Apple TV, and Vision Pro due to the ongoing RAM crisis, with increases ranging from $30 to $2,800 depending on the product and configuration.