@shaneparrish: Steve Jobs almost disappeared from history. After being ousted from Apple, he spent 12 years struggling. He: • Alienate…
Summary
Steve Jobs' 12-year struggle after being ousted from Apple taught him critical lessons that later saved Apple and shaped his legacy, as explored in an interview with biographer Geoffrey Cain.
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Steve Jobs almost disappeared from history.
After being ousted from Apple, he spent 12 years struggling. He:
• Alienated the people closest to him • Blew up deals that could have saved his company • Refused to compromise • Drove away his co-founders and investors • Burned through hundreds of millions of dollars
Fortune wondered if he was a “snake oil salesman.”
But those 12 years of failure taught him the lessons that would eventually save Apple and turn him into the Steve Jobs we remember.
I sat down with biographer @geoffrey_cain to unpack the lost decade and the lessons Jobs learned the hard way.
Enjoy!
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