Every role I can hand to an agent instead of a hire, I do. Started with social media.

I'm building my company to run on agents, not headcount. Every function I can hand to a vertical agent instead of hiring for it, I do. Social media was first. I call it Truman. Truman's been running our X for a week straight, posting on its own. It lives in our Slack, writes the week's content strategy, drafts in our voice, posts on a schedule, checks what's trending and any replies, and acts instead of waiting on me. At the end of the week, Truman analyzes engagement metrics, reflects on what worked, and suggests improvements for the following week's strategy. If I keep editing something the same way, like cutting certain phrases, tightening hooks, changing tone, or rejecting a certain style, it notices the pattern and updates its own instructions so it doesn't make the same mistake next time. I can still talk to it like an employee: "post something about X," "redo that one, too stiff," "more direct." But the interesting part is that the corrections compound. For a lot of what an early company burns its first hires on, an agent gets me 80% of the way there at basically zero cost, and it gets sharper every week instead of needing to be managed. Whether or not we want to admit it, this is what teams are going to look like in the future. So what's everyone else automating? And if you've automated X/social specifically, what actually worked for growing it?