Google is adding a label to ads on Search, Discover, and YouTube that indicates if the ad was created or edited with AI, accessible via the My Ad Center panel. The label is automatically applied to ads made with Google's own generative AI tools, while other AI ads must be manually labeled.
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<p class="wp-block-paragraph">You can see if ads on Google Search, Google Discover, and YouTube were <a href="https://blog.google/products/ads-commerce/google-ads-ai-transparency-labels/">made or edited using AI</a> from a new section in Google's "My Ad Center," as reported earlier by <a href="https://techcrunch.com/2026/07/09/google-will-now-disclose-which-ads-are-made-with-ai/"><em>TechCrunch</em></a>. The update, announced on Thursday, adds a "created or edited with AI" label under the "how this ad was made" tab. Users can find it by tapping the three dots or info button on ads, which pulls up the same panel where you can also block or report ads.</p>
<p class="wp-block-paragraph">Google says it will automatically apply the AI label to any ads made with its own generative AI advertising tools, but AI ads made elsewhere will need to have the label applied manually. In some regions, Google's new AI …</p>
<p><a href="https://www.theverge.com/ai-artificial-intelligence/963628/google-ai-generated-ads-label">Read the full story at The Verge.</a></p>
# Google will now tell you if an ad was made with AI
Source: [https://www.theverge.com/ai-artificial-intelligence/963628/google-ai-generated-ads-label](https://www.theverge.com/ai-artificial-intelligence/963628/google-ai-generated-ads-label)
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Stevie Bonifield
is a news writer covering all things consumer tech\. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI\.
You can see if ads on Google Search, Google Discover, and YouTube were[made or edited using AI](https://blog.google/products/ads-commerce/google-ads-ai-transparency-labels/)from a new section in Google’s “My Ad Center,” as reported earlier by[*TechCrunch*](https://techcrunch.com/2026/07/09/google-will-now-disclose-which-ads-are-made-with-ai/)\. The update, announced on Thursday, adds a “created or edited with AI” label under the “how this ad was made” tab\. Users can find it by tapping the three dots or info button on ads, which pulls up the same panel where you can also block or report ads\.
Google says it will automatically apply the AI label to any ads made with its own generative AI advertising tools, but AI ads made elsewhere will need to have the label applied manually\. In some regions, Google’s new AI labels “may also appear directly on the ad,” either automatically or whenever an advertiser manually discloses that their ad was made with AI\.
Meta has[a similar “AI info” label](https://www.meta.com/help/artificial-intelligence/355108217670024/)in the “About this ad” panel on ads on its platforms\. Google also previously introduced a[disclosure for “synthetic or digitally altered content”](https://www.theverge.com/2024/7/3/24191669/google-generate-disclosures-political-ads-ai)in political ads in 2024\. Earlier this year, Google also expanded access to[SynthID and C2PA](https://www.theverge.com/tech/933424/google-synthid-c2pa-content-credentials-expansion)content labels, which can be used to spot deepfake content\.
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- Stevie Bonifield
Google is adding a feature to My Ad Center that discloses whether ads were created or altered using AI, aiming to increase transparency for consumers viewing ads on Search, YouTube, and Discover.
Google is rolling out AI-generated ads and shopping features within Search and AI Mode, using its Gemini chatbot to create product explainers and enable conversational ad interactions.
Google is integrating Gemini into Search to introduce new AI-powered ad formats, including Conversational Discovery ads and Highlighted Answers, designed to provide personalized product guidance and transparent explanations within AI Mode search results.
Google is expanding SynthID and C2PA Content Credentials verification into Chrome and Search, while OpenAI embeds SynthID into images generated by its tools, marking a major push to make AI-generated content easier to detect online.