@itsolelehmann: people don't understand how significant this is the traditional funnel is dying agents will soon - search for the best …
Summary
The article argues that AI agents will replace traditional ecommerce funnels, enabling features like price comparison and automated checkout, with Google already building the necessary infrastructure through open protocols like Universal Commerce Protocol and Agent Payments Protocol.
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Cached at: 05/23/26, 06:11 PM
people don’t understand how significant this is
the traditional funnel is dying
agents will soon
- search for the best pricing
- track multiple shops and message you when they see a deal
- add items to cart/check out for you
all without you ever seeing a funnel
without seeing an Ad without seeing any upsell without giving someone your email
google is already shipping the infra for this RIGHT NOW
every time the market fundamentals change that much, you get an insane opportunity window if you are a founder that’s going all in on a new channel
don’t sleep on this
Google (@Google): We’re building a foundation for agentic commerce. Here’s how ⬇️
1️⃣ Universal Commerce Protocol, an open-source standard that allows all the key players to work together by giving agents and systems a common language.
2️⃣ Agent Payments Protocol (AP2), so your AI agent can
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