Justice Department tells employees to adopt Trump’s AI rebrand

Reddit r/ArtificialInteligence News
ai-policy government rebranding super-intelligence us-politics

Summary

A top Trump administration official directed the Justice Department to adopt President Trump's rebranding of AI as "super intelligence" ("SI"), with a memo stating the directive extends to court filings when appropriate.

No content available
Original Article
View Cached Full Text

Cached at: 10/06/26, 07:40 PM

# Justice Department tells employees to adopt Trump’s AI rebrand Source: [https://www.nbcnews.com/politics/justice-department/justice-department-tells-employees-adopt-trumps-ai-rebrand-rcna601923](https://www.nbcnews.com/politics/justice-department/justice-department-tells-employees-adopt-trumps-ai-rebrand-rcna601923) ![](https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg)FOR SUBSCRIBERS “This directive shall extend to court filings when appropriate,” the memo titled Super Intelligence states, sources told NBC News\. ![Donald Trump](https://media-cldnry.s-nbcnews.com/image/upload/t_fit-560w,f_avif,q_auto:best/rockcms/2026-10/261001-trump-ai-summit-lunch-ew-116p-c0d2f1.jpg) President Donald Trump in the East Room of the White House on Sept\. 29 during a lunch meeting with top executives of AI firms, as Nvidia's Jensen Huang, left, and Elon Musk listen\.Jacquelyn Martin / AP Oct\. 6, 2026, 2:19 PM EDT WASHINGTON — A top Trump administration official has told the Justice Department to adopt President Donald Trump’s rebranding of artificial intelligence, or AI, as “super intelligence,” or “SI,” four people familiar with the matter tell NBC News\. ![logo](data:image/svg+xml;base64,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) Just a moment\. We are getting your experience ready\.

Similar Articles

Trump’s Crazy AI Rebrand Was a Loyalty Test for Tech Execs—and It Worked

Wired

Trump issued an executive order replacing the term "artificial intelligence" with "Super Intelligence," and top AI executives—including Bezos, Huang, Amodei, Zuckerberg, Pichai, Brockman, Karp, and Musk—acquiesced without objection at a White House lunch, a move critics frame as a loyalty test for tech leaders.