@sofialomart: I’m moving from leading Social & Community to leading Product Marketing at Magnific I couldn't have asked for a better …

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Summary

The author announces her move from leading Social & Community to Product Marketing at Magnific, reflecting on the challenges and insights gained from working in AI social media.

I’m moving from leading Social & Community to leading Product Marketing at Magnific I couldn't have asked for a better way to get here. Social in AI is a tough place to work. The pace is relentless, the competition is fierce, and attention is never yours for very long. One day feels like seventeen, and if you blink, you've probably missed it. But everyday you see what makes people stop scrolling, what they question, what they care enough to share. You hear when a product becomes part of their work, and when it falls short, and even when they prefer your competition. Those conversations make you think hard about what you’re communicating, and developing And being in that position isn't easy. It took a very special group of people to care not only about what we ship, but about those on the receiving end: our everyday users. I’ve never seen a team that *genuinely* cares soooo much about people, no matter who they are That care showed up in everything they do: Magnific Originals, community events, influencer relationships, Upscale Conf coverage, and much more as we navigated the everyday craziness of AI. I had the privilege of building this incredible team, and seeing what they've achieved has been, without a doubt, the part I’m proudest of. I wouldn’t have wanted to do this with anyone else. There is a lot of you in how I’ll approach what comes next 🫶 @digititzi @VirBayona @asarria_ @TriniJimenez0 & more! Now I get to bring that into product marketing, joining a brilliant team with big ideas for Magnific. There’s already so much I’m itching to share!!!! Stick around!
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Cached at: 09/15/26, 07:39 AM

I’m moving from leading Social & Community to leading Product Marketing at Magnific

I couldn’t have asked for a better way to get here. Social in AI is a tough place to work. The pace is relentless, the competition is fierce, and attention is never yours for very long. One day feels like seventeen, and if you blink, you’ve probably missed it.

But everyday you see what makes people stop scrolling, what they question, what they care enough to share. You hear when a product becomes part of their work, and when it falls short, and even when they prefer your competition. Those conversations make you think hard about what you’re communicating, and developing

And being in that position isn’t easy. It took a very special group of people to care not only about what we ship, but about those on the receiving end: our everyday users. I’ve never seen a team that genuinely cares soooo much about people, no matter who they are

That care showed up in everything they do: Magnific Originals, community events, influencer relationships, Upscale Conf coverage, and much more as we navigated the everyday craziness of AI.

I had the privilege of building this incredible team, and seeing what they’ve achieved has been, without a doubt, the part I’m proudest of. I wouldn’t have wanted to do this with anyone else.

There is a lot of you in how I’ll approach what comes next 🫶 @digititzi @VirBayona @asarria_ @TriniJimenez0 & more!

Now I get to bring that into product marketing, joining a brilliant team with big ideas for Magnific. There’s already so much I’m itching to share!!!!

Stick around!

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