Apple has announced a September 9th launch event where it may reveal a foldable iPhone and new Pro models, with John Ternus set to lead as CEO for the first time.
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<img alt="" data-caption="A screenshot from Apple’s events website." data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Screenshot-2026-08-26-at-9.17.30-AM.png?quality=90&strip=all&crop=0,0,100,94.827045012242" />
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A screenshot from Apple’s events website. </figcaption>
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<p class="wp-block-paragraph">Apple's next launch event will take place on September 9th at 1PM ET. Invites to the event, which has a "Surprise and shine" tagline, were sent out on Wednesday. The event will take place at the Steve Jobs Theater in Apple Park, but there will also be a livestream on Apple's website.</p>
<p class="wp-block-paragraph">September's show could be a big one, as Apple may finally announce the long-rumored foldable iPhone. A photo of an apparent dummy unit indicates the foldable may have <a href="https://www.theverge.com/tech/907856/iphone-fold-dummy-design-delay-production">a wide form factor</a> that's similar to what Samsung used with the <a href="https://www.theverge.com/tech/972387/samsung-galaxy-z-fold-8-review">Galaxy Z Fold 8</a>, a phone that our reviewer Dominic Preston said "feels like the future."</p>
<p class="wp-block-paragraph">Apple is also expected to refresh its Pro …</p>
<p><a href="https://www.theverge.com/tech/983407/apple-iphone-launch-event-2026-date">Read the full story at The Verge.</a></p>
# Apple announces September iPhone launch event
Source: [https://www.theverge.com/tech/983407/apple-iphone-launch-event-2026-date](https://www.theverge.com/tech/983407/apple-iphone-launch-event-2026-date)
[](https://www.theverge.com/authors/jay-peters)
Jay Peters
is a senior reporter covering technology, gaming, and more\. He joined The Verge in 2019 after nearly two years at Techmeme\.
Apple’s next launch event will take place on September 9th at 1PM ET\. Invites to the event, which has a “Surprise and shine” tagline, were sent out on Wednesday\. The event will take place at the Steve Jobs Theater in Apple Park, but there will also be a livestream on Apple’s website\.
September’s show could be a big one, as Apple may finally announce the long\-rumored foldable iPhone\. A photo of an apparent dummy unit indicates the foldable may have[a wide form factor](https://www.theverge.com/tech/907856/iphone-fold-dummy-design-delay-production)that’s similar to what Samsung used with the[Galaxy Z Fold 8](https://www.theverge.com/tech/972387/samsung-galaxy-z-fold-8-review), a phone that our reviewer Dominic Preston said “feels like the future\.”
Apple is also expected to refresh its Pro and Pro Max phones, but those are rumored to be iterative upgrades and not a big redesign[like Apple announced last year](https://www.theverge.com/tech/779265/iphone-17-pro-max-review)\. Should past trends continue, they’ll likely be called the iPhone 18 Pro and iPhone 18 Pro Max\.
However Apple reportedly won’t announce[the base model iPhone 18 at the event](https://www.theverge.com/tech/979231/apple-base-iphone-18-launch-delayed)and instead introduce it next year\. In 2027, Apple is also rumored to be launching an iPhone 18e and a second\-generation iPhone Air\.
This event will also be the first with[John Ternus as Apple’s CEO](https://www.theverge.com/tech/915213/tim-cook-apple-ceo-stepping-down-john-ternus)\. Formerly the company’s hardware chief, Ternus is set to take over from Tim Cook on September 1st\.
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- Jay Peters
Apple's WWDC 2026 introduced developer tools and APIs hinting at an upcoming foldable iPhone, the iPhone Ultra, with a 7.7-inch inner display, pushing developers to prepare for foldable designs.
Apple announced that Tim Cook will transition to Executive Chairman while John Ternus, Senior Vice President of Hardware Engineering, will become CEO effective September 1, 2026, following a long-term succession planning process.
Apple's iPhone 18 base model is reportedly delayed to early next year, with only the Pro series launching this fall, according to supplier Pegatron's earnings call.
September 2026 is expected to be an exceptionally busy month for smartphone launches, with events like IFA and Apple's iPhone announcement, alongside new releases from numerous brands.