See what happens when creative legends use AI to make ads for small businesses

Google AI Blog News

Summary

Google launches The Small Brief, enlisting four ad industry icons to create studio-quality campaigns for small businesses using its AI creative studio Flow, demonstrating AI's storytelling power.

<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Group_Icons_1x1.max-600x600.format-webp.webp">Today we're launching The Small Brief, an initiative bringing together four ad industry icons to champion a local businesses they love. Their mission is to build breakth…
Original Article
View Cached Full Text

Cached at: 05/08/26, 03:27 PM

# See what happens when creative legends use AI to make ads for small businesses Source: [https://blog.google/company-news/inside-google/company-announcements/the-small-brief/](https://blog.google/company-news/inside-google/company-announcements/the-small-brief/) Today we're launching The Small Brief, an initiative bringing together four ad industry icons to champion a local businesses they love\. Their mission is to build breakthrough, studio\-quality campaigns that elevate incredible businesses while highlighting the storytelling power of AI and inspiring other creatives and small businesses to explore it for themselves\. We gave the creatives unlimited access to[Flow](https://labs.google/fx/tools/flow?gad_source=1&gad_campaignid=23723143563&gbraid=0AAAABDRA0IWZIhU955BDMZqlZNWIQiOrS&gclid=CjwKCAjw-8vPBhBbEiwAoA39WgVpNYUb0769dEYsyrRzuIWQh8FcBILs42nOiujgYDD4RIh_R2jeHRoCU94QAvD_BwE), Google’s AI creative studio, to bring these brand stories to life\. Here are the icons and the businesses they're supporting\. - **Jayanta Jenkins**:[Archangels](https://www.archangels.me/) - **Tiffany Rolfe**:[South Ferry](https://www.southferry.com/) - **Susan Credle**:[Stonewood Farm](https://stonewoodny.org/) Google's AI tools[help small businesses](https://blog.google/company-news/outreach-and-initiatives/small-business/ai-for-small-businesses)achieve big\-brand impact by empowering them to create studio\-quality ads with their unique voice and style, find their next customers and streamline workflows\. We’ll reveal the final campaigns and share a deeper look into each creative's process in June\.

Similar Articles

Google will now tell you if an ad was made with AI

The Verge

Google is adding a label to ads on Search, Discover, and YouTube that indicates if the ad was created or edited with AI, accessible via the My Ad Center panel. The label is automatically applied to ads made with Google's own generative AI tools, while other AI ads must be manually labeled.

Autonomous AI at Scale: Adobe Agents Unlock Breakthrough Creative Intelligence With NVIDIA and WPP

NVIDIA Blog

Adobe, NVIDIA, and WPP have expanded their strategic collaboration to bring autonomous AI agents to enterprise marketing, enabling scalable, governed content creation and customer experience workflows. The partnership leverages Adobe's creative platforms, WPP's marketing expertise, and NVIDIA's accelerated computing and agent toolkits to deliver secure, on-brand agentic AI solutions.

Google will now disclose which ads are made with AI

TechCrunch AI

Google is adding a feature to My Ad Center that discloses whether ads were created or altered using AI, aiming to increase transparency for consumers viewing ads on Search, YouTube, and Discover.

Evolve your marketing with new AI tools

Google AI Blog

Google is adding new AI and agentic experiences across Google Ads and Google Analytics, including AI Overviews, dashboard visualizations, and benchmarking to help marketers uncover insights and optimize campaigns faster.