@FoundersPodcast: New episode: Peter Thiel on How to Build a Creative Monopoly Or what I learned from reading Zero to One for the 3rd (or…

New episode: Peter Thiel on How to Build a Creative Monopoly Or what I learned from reading Zero to One for the 3rd (or 4th) time: 0:00 Every great entrepreneur is first and foremost a designer. 0:21 Long-term planning is often undervalued by our indefinite short-term world. 1:24 Founders only sell when they have no more concrete visions for the company. Definitive founders with robust plans don't sell. 2:03 A startup is the largest endeavor over which you can have definitive mastery. 3:44 Don’t do anything someone else can do. 4:29 Today's best practices lead to dead ends. The best paths are new and untried. 5:05 Technology is miraculous because it allows us to do more with less, ratcheting up our fundamental capabilities to a higher level. By creating new technologies, we rewrite the plan of the world. 6:25 Indeed, the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. 9:16 Brilliant thinking is rare, but courage is even in shorter supply than genius. 9:53 The present is the past biting into the future. 10:37 Small groups of people bound together by a sense of mission have changed the world for the better. 11:25 This is what startup has to do: question received ideas and rethink business from scratch. 13:36 The most contrarian thing of all is not to oppose the crowd, but to think for yourself. 15:57 Creative monopoly means new products that benefit everybody and sustainable profits for its creator. 18:50 If you're interested in making things, you'll be less afraid to pursue this activity single-mindedly and thereby become incredibly good at them. 22:03 If you focus on near-term growth above all else, you miss the most important question you should be asking: Will this business still be around a decade from now? 26:30 Every monopoly dominates a large share of its market. Therefore, every startup should start with a very small market. Always err on the side of starting too small. If you think your initial market might be too big, it almost certainly is. 28:53 Competition is for losers. Avoid competition as much as possible. 29:44 The definitive person determines the one best thing to do and then does it. The definitive person strives to be great at something substantial. They strive to be a monopoly of one. 31:15 What is luck? The ability to exploit accidents. — Napoleon 33:20 We do not live in a normal world. We live under a power law. And as a result, company outcomes follow a power law. A small handful of companies radically outperform all others. 34:00 If you do start your own company, you must remember the power law to operate it well. 34:05 The most important things are singular. 36:29 Making mistakes is the privilege of the active. 38:00 The best entrepreneurs know this: Every great business is built around a secret that is hidden from the outside. A great company is a conspiracy to change the world. When you share your secret, the recipient becomes a fellow conspirator. 40:54 A small company depends on great people much more than a big company does. 41:15 The founding of a company lasts as long as a company is creating new things, and it ends when creation stops. 41:25 No company has a culture. Every company is a culture. 41:48 Since time is your most valuable asset, it is odd to spend it working with people who you don't envision any long-term future together. 42:09 Recruiting is a core competency for any company. It should never be outsourced. 42:37 Your company should be a tribe of like-minded people fiercely devoted to the company mission. 44:02 Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. 44:24 Advertising matters because it works. It works on nerds and it works on you. 44:49 Advertising doesn't exist to make you buy a product right away. It exists to embed subtle impressions that will drive sales later. 46:29 Poor sales rather than bad product is the most common cause of failure. If you can get just one distribution channel to work, you have a great business. 49:00 When Howard Hughes was awarded the Congressional Gold Medal in 1939 for his achievements in aviation, he didn't even show up to claim it. 52:00 The most important task in business, the creation of new value, cannot be reduced to a formula and applied by professionals.