How LLMs decide which pages to cite — and how to optimize for it

Reddit r/artificial News
llm-citations rag schema-markup seo content-optimization information-retrieval

Summary

Article explains how LLMs like ChatGPT and Perplexity select sources to cite, highlighting that schema markup (JSON-LD) can dramatically improve citation rates from 16% to 54% by enabling better information extraction.

When ChatGPT or Perplexity answers a question, it runs RAG: retrieves top candidates from a crawled index, then scores them. The scoring criteria are public knowledge from the Princeton GEO paper (arxiv.org/abs/2311.09735). Key signals: answer directness, cited statistics, structured data (JSON-LD), crawl access, and content freshness. What surprised me most in the research: schema markup alone shifts precise information extraction from 16% to 54%. That's not a marginal gain — that's the difference between being cited and being invisible. Anyone else experimenting with this? Curious what's working for people here.
Original Article

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