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The article criticizes unrealistic monthly earnings claims (e.g., $300k) made by young AI agency owners, highlighting the actual challenges and realistic income potential in the AI automation market based on firsthand experience.
A CPA explains how custom AI development work can qualify for federal R&D tax credits, and warns agencies to address credit ownership in contracts before development starts.
The author argues that while most AI agencies focus on top-of-funnel automation like chatbots and lead gen, the real opportunity lies in automating invoice collections—a painful, emotionally taxing task that businesses avoid, with huge potential for revenue recovery.
The author argues that most AI agencies will fail because they compete on price, while domain specialists who focus on a specific industry can charge much more by offering proven solutions to specific problems.
This article argues that selling AI tools alone leads to a race to the bottom, and instead recommends selling outcomes by using AI to deliver existing services more efficiently, highlighting a shift from builders to operators.