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BMW is displaying Spider-Man movie ads on car dashboard screens in over 70 countries, drawing criticism from owners who paid for their vehicles.
A tweet argues that real-world factory reliability, like handling a crooked bin of parts at 2 a.m., is the true robot benchmark. It notes Figure's previous robot helped build 30,000 BMWs, and its new robot is already back on the factory floor.
A detailed teardown of the BMW/Harman IDC23H infotainment unit, revealing its Qualcomm Snapdragon SA8155P processor, APIX connectivity, and integration of the instrument cluster into the head unit.
The new era of Brutal BMW Alpina is officially unveiled, marking a historic moment for the brand.
BMW unveiled its Neue Klasse M concept, a two-door sedan with four electric motors and 800V architecture, previewing a future electric M3 for motorsports.