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#brand-safety

Musk went to “war,” sought jail time for X ad boycotts—but case ends with a whimper

Ars Technica · 4d ago Cached

Elon Musk's legal battle against an advertiser boycott of X ends with a settlement, leaving GARM inactive and the WFA aligning with X on brand safety and free speech, while Musk launches X Money to reduce advertiser reliance.

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#brand-safety

Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model

Reddit r/ArtificialInteligence · 2026-06-25 Cached

ZeroGPU launches specialized small language models (SLMs) for ad tech tasks, offering lower costs and faster performance compared to large language models. The SLMs run on CPUs and have already reduced expenses for early adopter Dappier by 50%.

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