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A survey by WordPress VIP finds that 60% of U.S. consumers are turned off by brands using 'AI' in messaging, and 86% don't fully trust AI, preferring original sources. The report highlights the tension between AI visibility and human trust.
Multiple studies show low consumer preference for generative AI, zero productivity impact for most firms, and zero ROI from corporate AI projects, raising doubts about massive AI investments. Data includes Gartner's finding that half of US adults prefer brands without AI, an NBER paper showing 90% of firms see no productivity gain, and an MIT study tracking 95% of corporate AI projects at zero ROI.