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OpenAI Academy guide on building custom GPTs—purpose-built ChatGPT versions for specific tasks and workflows. The guide covers when to use custom GPTs, how to set them up through the GPT builder, and best practices for defining instructions, knowledge bases, and capabilities.
VfL Wolfsburg has deployed ChatGPT Enterprise club-wide, building 50+ custom GPTs across operations, communications, HR, and marketing, achieving six-figure annual savings by reducing reliance on external agencies. The Bundesliga club began its generative AI journey in 2023 and scaled after proving value with Team and Business licenses.
BBVA, a global financial institution with 125,000 employees, deployed ChatGPT Enterprise across its organization, with employees creating over 2,900 custom GPTs in just 5 months to accelerate tasks in credit analysis, legal services, customer experience, and more. The initiative demonstrates large-scale enterprise AI adoption in the banking sector.
The Estée Lauder Companies developed multiple custom GPTs over 10 weeks to enhance business operations, including a Fragrance Insights GPT for analyzing consumer surveys and a Clinical Trial Data GPT for extracting skincare product effectiveness data, demonstrating practical enterprise AI adoption.
Promega, a biotech company manufacturing 4,000 products, has adopted ChatGPT enterprise-wide to accelerate manufacturing forecasting, custom assay design, and quality assurance automation, saving over 600 hours annually. Employees use custom GPTs integrated with internal workflows to streamline complex operations across sales, marketing, and production.
Paf, an international gaming company, has achieved significant developer productivity gains by deploying ChatGPT Enterprise across its 100-person engineering team and creating over 85 custom GPTs for specialized coding tasks. The company reports GPT-4 is 25% more accurate than competitors and has integrated the technology into its grit:lab coding academy to train the next generation of developers.
OpenAI launches the GPT Store, a marketplace for browsing and sharing custom GPT versions created by users and partners, with over 3 million custom GPTs already created. The store is rolling out to ChatGPT Plus, Team, and Enterprise users, featuring categories like DALL·E, writing, research, and programming, with plans for a builder revenue program in Q1.
OpenAI introduces GPTs, allowing users to create custom versions of ChatGPT tailored to specific tasks without coding, and announces the upcoming GPT Store where builders can share and monetize their creations.