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ESPN is increasing the prices of its streaming subscriptions and bundles with Disney Plus starting September 17th, with the Unlimited plan rising to $31.99 per month.
Disney is testing an AI-powered natural language search for Disney Plus that generates personalized recommendations, plus an AI-assisted ESPN Search chatbot for sports queries, as part of a broader streaming-industry push toward conversational discovery.
Disney CEO Josh D'Amaro confirmed Disney is exploring a free, ad-supported streaming product to reach price-sensitive customers and boost ad revenue, while Netflix is also considering similar options amid price hikes.
Disney CEO Josh D’Amaro confirmed the company is exploring a free, ad-supported tier for Disney Plus to attract price-sensitive consumers and compete with free services like YouTube. No specific plans were announced.
Disney is partnering with TikTok to bring curated fan-made videos featuring Marvel, Star Wars, and Pixar characters to Disney Plus, giving creators access to Disney IP and perks like increased visibility and career development.
Disney Plus is reportedly considering a free, ad-supported streaming tier to compete with YouTube and other services, as revealed by a source during a company town hall.
Disney announces that Hulu will remain a standalone streaming service and app for now, as it continues integrating features like profile linking and a live guide, while working toward full unification with Disney+.