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Google partners with Argentina's national soccer team to integrate its Gemini AI into the World Cup, using it for team analysis and fan engagement, marking a high-profile stress test for AI in sports.
Ferrari partners with IBM to use AI to revamp its fan app, offering personalized content, games, and AI companionship to deepen fan engagement.
Spotify introduces a new 'Reserved' program that offers reserved concert tickets to its Premium subscribers who are identified as 'real fans' of touring artists, aiming to reduce the hassle of ticket buying.
The San Antonio Spurs have implemented ChatGPT Enterprise to improve operational efficiency and fan engagement, saving 1,800 staff hours monthly and increasing employee AI fluency from 14% to 85%. The organization developed custom GPT solutions across multiple departments including data analytics, community engagement, and partnerships.